PROUDLY AMERICAN
Making Premium Health Technology Accessible to Everyone
- Founded in Las Vegas, Nevada
- Trusted by over 50,000 customers nationwide
PROUDLY AMERICAN
Our Mission
Innovation Without the Premium Price Tag
In 2018, our founder Mark was working in Big Tech, surrounded by cutting-edge health innovation. But he noticed something troubling: the technology that could genuinely improve people's lives was locked behind thousand-dollar price tags, accessible only to the wealthy.
Coming from a background where he'd seen firsthand how innovation happens in large corporations, Mark realized something critical: meaningful health technology didn't need to cost a fortune. It just needed a lean, focused team that cared more about impact than margins.
That's when he founded Spade & Co in Las Vegas, Nevada—named for the determination to dig deep and unearth real value for everyday Americans. We're a proud American company committed to a simple principle: everyone deserves access to health technology that can transform their lives, not just those who can afford luxury brands.
10+ days
Battery Life
$79.99
vs. $400+ competitors
50,000+
Happy Customers
We're not exaggerating when we say our watches save lives. Real customers have caught serious health issues early because their Spade & Co watch alerted them:
"These watches are wonderful. I went to my cardiologist because my watch kept alerting me that my heart rate was in the danger numbers, staying around 40 and 42. I'm thrilled to have my Spade watch... and I wonder what would have happened to me if I hadn't had it."
— Wanda S., Verified Customer
"This watch revealed several things I was unaware of like sleep quality, heart rhythm timing, blood oxygen saturation, and much more. As a nurse using it every day, I can confirm it's incredibly accurate."
— Richard G., RN
This is what drives us every single day. Not just helping you hit your step goals, but giving you the tools for genuine prevention and early detection. As longevity expert Dr. Peter Attia emphasizes, it's not just about living longer—it's about quality of life. Tracking your health conveniently, every single day, is the foundation of both.
Because 50,000+ Customers Trust Us
Rated "Excellent" on Trustpilot
🔋 Battery Life That Actually Lasts
"I replaced my Apple Watch with Spade simply because the Apple Watch needs to be on the charger more than on my wrist. The Spade holds a charge for more than a week and is far less expensive."
— Verified Customer
💰 No Compromises on Quality
"I have the Spade and an Apple—the Spade beats the Apple in all areas and the battery life is 8 times better."
— Frederick C.
Verified Customer
🛡️ Real Warranty & Support
Every watch comes with a 30-day money-back guarantee and 1-year warranty. Our U.S.-based team is here to help—because we actually answer.
🏆 Proven Durability
"I've had mine for 5 years. Had the 2nd edition, now wear the 3rd. Great watches!"
— Deb H.
Long-time Customer
We're headquartered in Las Vegas, Nevada, with team members across the United States. While our watches are manufactured in partnership with facilities in China (like virtually all smartwatch brands, including Apple), our commitment to quality control, customer service, and innovation happens right here at home.
What sets us apart isn't where our components are assembled—it's our American entrepreneurial spirit: the belief that innovation should serve everyone, not just the wealthy. The conviction that a small, lean team can deliver better value than bloated corporations. The determination to prove that premium technology doesn't require premium prices.
We've donated over 1,000 smartwatches to underserved communities through partnerships with organizations like Access Youth Academy, transforming the lives of young people who would never have access to health tracking technology otherwise.
Because we believe health innovation isn't a luxury—it's a right.
Join the Movement
Today, over 50,000 Americans trust Spade & Co to help them live healthier lives. They're walking more, sleeping better, catching health issues early, and spending a fraction of what they would on competing brands.
Some of them are on their fourth or fifth Spade watch—not because they break, but because they love the new features so much they upgrade. Others have convinced their entire friend groups to switch. Many have literally caught life-threatening conditions early thanks to our continuous monitoring.
Our vision for the next decade? To prove that American innovation isn't dead—it's just been hiding behind paywalls. We're building the future where advanced health monitoring is as common as owning a smartphone, where early detection saves lives across all income levels, and where quality doesn't come with a luxury tax.
We design products and experiences that fit seamlessly into your life, so you can achieve your health and fitness goals—regardless of how small or big they may be.
Proudly American • Since 2018
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